![]() ![]() ![]() Use this ratio to determine how well your app converts the impression to downloads. This is a common KPI for the App Store, and it considers the downloads from news users that have seen your app anywhere in the store. Conversion (install) rate = First-time downloads / unique impressions.Because users can download an app without viewing your product page, this ratio can be even higher than 100%. ![]() The first-time downloads exclude re-installs, and you can use this KPI to measure the conversion rate from your paid and referral traffic. Using this ratio, you can see how well your product page converts and brings downloads. App page conversion rate = First-time downloads / unique page views.Use this KPI to measure App Store impressions' success in bringing people to your product page. Click through rate = Unique page views / unique impressions.We suggest you use the following KPIs for measuring your App Store performance: Because of that, your KPIs need to reflect the actual behavior of your users. For a start, the users in the App Store can download an app from the App Store search results without landing on the app's product page. The KPIs you track in the App Store have different definitions than those in Google Play. If you are starting with optimizing your Apple App Store listing, you should know the key performance indicators or KPIs you need to track to measure your app's success.Īpp Store operates differently than Google Play. App Store and most important key performance indicators If you don't, please refer to Apple's official documentation first, as you will primarily benefit from this article if you can follow along.Īfter reading this guide, you should better understand how Apple's platform works and use this knowledge to improve your ASO game. We assume that you already have an app in the App Store and are now ready for the next steps. If you are in the early stage of your app in Apple's App Store optimization or are a seasoned ASO professional, this guide will explain best practices for working with App Store Connect. App marketers and ASO teams want to optimize and monitor the performance of their apps in different countries to achieve high ratings and downloads.App developers that need to provide software updates and technical releases and comply with Apple's guidelines to successfully launch their app.Similar to Google Play Console, the users of App Store Connect can be divided into two major groups: While Google Play Console is the central place to work on the apps for Android devices, App Store Connect covers devices with the iOS system, which includes iPhone and iPad products. What is App Store Connect?Īpp Store Connect (historically known as iTunes connect) is Apple's platform for releasing, managing, and reporting iOS mobile apps. Being the second-largest app store in the world (after Google Play Store), App Store Connect offers a unique set of features that app marketers can use daily to improve their KPIs and increase their downloads. Select the contact you’d like to delete and confirm you want to delete them.If you want to succeed with your app store optimization (ASO) and paid user acquisition efforts with iOS users, you must know how to properly use App Store Connect.If they’re not, return to the previous page.If they are, replace them with a new or existing contact.Verify whether the contact you want to delete is marked as “in use” on this page.If you need to add a new contact or change the role for a contact, go to the Agreements tab. Select the name of the contact you’d like to edit.The Contacts tab of Agreements, Tax, and Banking shows a complete list of your contacts. You need to choose a contact for each role, however, the same person can be assigned multiple roles. Select the role for which you're adding a contact.There are roles for Senior Management, Finance, Technical, Legal, and Marketing. Click “Set Up Tax, Banking, and Contacts Info” or Paid Books.Click Agreements, Tax, and Banking in iTunes Connect.Apple Books may contact these individuals regarding promotional opportunities or issues affecting their area of interest. You need to choose a contact for each category, however, the same person can be assigned multiple roles. Set up Contact Information in iTunes ConnectĪpple requires you to provide contact information for following categories: Senior Management, Finance, Technical, Legal, and Marketing. ![]()
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