![]() ![]() As Google's products tend to be either free or, in the case of its photography tools, available for a token fee, you could argue that Grammarly has to produce a far superior product to continue justifying its relatively high subscription costs. The addition of AI could greatly enhance that. ![]() Grammarly's tools already offer a lot of what Google has planned, and these tools are executed well. The company is adding AI-based tools to its subscription service and offers many of the features Google is planning to add to both Docs and Gmail. You could also argue that writing tools like Grammarly are also direct competitors with Google's new software. The jury is out on whether or not an AI-powered pop star will knock Taylor Swift out of the charts any time soon. The audience, and viewers at home, were subjected to a bizarre performance of an AI-generated song centered around a duck with lips. The musical abilities of Google's AI were actually demonstrated before the conference started. Other tools on offer include an image generator, various AI tools that will further enhance Google's already powerful photo-editing tools, and AI-based music generation. The company's future plans also involve the refinement and rollout of the AI features we've discussed in this article. It is core to Google's business model, and the AI addition seems to be a way for the company to keep users on its website all the way from initial search to eventual purchase. ![]() Despite the array of services it now offers, Google is still best known for its search engine. While hard changes have yet to be made, Google was very clear in outlining the ways AI is going to revolutionize its search function. ![]()
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